Audit a social campaign measurement workflow

Bennett Studio runs social campaigns for hospitality and lifestyle clients, but the team cannot reliably compare performance once content moves across several channels. They need a focused audit that turns scattered metrics into decisions a campaign lead can act on. The work should examine the existing reporting sheets, channel exports and approval process, then recommend a lean measurement workflow for the next campaign cycle. Payment follows the agreed delivery milestone. Success means the studio can identify which themes, formats and audiences deserve more investment without rebuilding its whole reporting stack.