Plan a social content expansion for a local service brand

A local service brand is expanding its social presence beyond occasional announcements and needs a practical plan for a more consistent publishing programme. The owner needs to see which content will serve customers, which will support enquiries, and how success will be measured over the first quarter. We need someone who can review the current channels, propose a concise content calendar, define the production workflow, and prepare a timeline with monthly metrics. The work should give the team a clear exploratory sprint and a basis for choosing whether to retain ongoing support.