Nora Schmidt

Broken attribution and casual access sharing make campaign reports untrustworthy; I rebuild the collection flow, define sensible permissions, and trace performance from creative to qualified enquiry. The result is a dashboard marketers and leadership can question without uncovering a new spreadsheet each time. Frequent rail travel has made me ruthless about offline notes and clear handoffs. I document source ownership, metric definitions, and recovery steps so the reporting survives both a bad connection and a change of agency.