Gabriel Santos

“Every page feels related, and nobody has to copy data twice” was a retailer’s verdict after I rebuilt its campaign site and publishing flow. I turn interviews with editors and customers into component libraries, responsive storefront pages, and content models that connect cleanly to social production. The work is hands-on: prototypes, frontend implementation, structured imports, analytics events, and tidy documentation for the people publishing after launch. I care about edge cases such as long headlines, missing images, seasonal collections, and approval paths because those decide whether a system lasts. Growing up in Recife taught me to notice how small businesses adapt their voice block by block. I bring that attentiveness to each interface, asking enough questions to preserve what makes a client recognizable while removing repetitive work.