Elena Popescu

Trained in product research, editorial design, and campaign planning, I create governed language-model assistants and the writing systems around them. I define voice rules, organize reusable prompts and source material, and give editors a clear way to check generated copy before it reaches websites, email sequences, search ads, or social channels. Interviews and sample audits lead to pattern libraries covering common tasks, edge cases, refusals, citations, and escalation paths. I pair those with audience journeys, multilingual copy templates, evaluation rubrics, and publishing measures so a communications strategy becomes usable in the weekly production calendar. Travel has taught me how quickly a phrase that feels obvious in one place becomes strange in another. I bring that humility to localization and campaign messaging, leaving teams with adaptable tools that preserve meaning while showing which content earns attention.