Pilot a community event content calendar

Northline Collective wants to test a more disciplined social publishing rhythm for a community-facing service brand. The pilot should show whether a small set of recurring formats can improve planning and reduce last-minute content requests. Create a practical proof of concept with an audience map, a four-week calendar, reusable post structures and a lightweight review routine. The team will judge the work by whether staff can prepare, approve and publish the next month of content without relying on scattered direct messages.