Jonas Lind

I diagnose why social campaigns attract attention without producing trust or revenue, then rebuild the reporting and operating model around decisions teams can defend. My audits follow content from idea through approval, publishing, engagement, lead capture, and attribution. From there, I define channel roles, tighten access controls, establish response protocols, and create a testing cadence with scorecards that separate meaningful signals from flattering numbers. Working in Swedish and English lets me keep regional campaigns aligned in intent without forcing identical wording. Clients can expect documented experiments, calm analysis, and recommendations tied to business outcomes rather than a pile of disconnected posts.